Veestro Is An Everyday Solution, Not Just Date Night
When Pat joined Richie for a Wild Week in LA earlier this month, the guys set out on a mission to meet Monica Klausner of Veestro. As plant-powered fellas, they saw Veestro as the company that was going to finally make eating plants affordable and accessible for all, but they had to know for sure. So, they biked downtown to join Monica for what turned out to be a warm and wild conversation. They recorded it and it can be found here, but also they wanted to pull a few of the main bits out to introduce Veestro as a new Wild But Well partner.
We hope you enjoy the episode and take advantage of Veestro’s generous discount for you, WILD20 - we sure are!
WHY BUILD A WELLNESS BRAND FOCUSED ON PLANT-BASED FOODS?
Today, there are a couple critical things that humans have to do in order to survive on earth. One is to take care of themselves, mind and body both. One of the simplest and cleanest ways to do this is to eat plant based – 80% of how we feel, as the old truth goes, is what we eat.
WE OFTEN HEAR ABOUT HOW OUR FOOD DECISIONS IMPACT THE ENVIRONMENT - WHAT’S HAPPENING HERE?
We have to make a concerted effort to take care of the environment. If we don’t change the way we eat, it’s going to be difficult to sustain our growing populations but also to care for our changing climate. Existing farming practices are the leading cause of what is damaging our environment. When presented with a solution as simple and delicious as eating plants, we question why someone would choose NOT to.
SO, YOU COULD HAVE MADE RECIPES, PACKAGED INGREDIENTS BUT NO, YOU DECIDED TO COOK FOR US - WHY?
First of all, no one else is going to do it, so we needed to. The way we look at it, we want to provide a no-brainer solution that arrives to your doorstep and is there for you when you want good nutrition in your body. It’s really a no-brainer. Unlike meal kits, our food is ready to eat. With those you have to follow a recipe, assemble the meal, cook and clean, so that at the end of the day it’s still 2 hours of work. Meal kits are more for date nights, Veestro is an everyday solution.
WHO IS A VEESTRO CUSTOMER?
We are seeing a growing customer population in young professionals. We are getting busier and busier, and at the end of the day we don’t want to cook, so that’s where Veestro comes in. Also, moms with young kids, for both the parents and kids. Food fuels us, so to have energy to run around all day with kids, we need good nutrition and I am thrilled to be the team that is providing this to mothers – that means the world to us.
WHAT IS YOUR FAVORITE VEESTRO MEAL?
Sherpadless pie. It’s a take on Shepards Pie and so yummy AND it comes with a mushroom gravy. It’s beyond good.
Veestro is presenting The Wellness Ride, which is an 85 day athletic art installation educating on accessible wellness from coast to coast. Veestro will be donating all meals raised to organizations that feed the hungry, you can donate meals today!
Check out Veestro and what we had to say about our favorite meals in our Wild Partners section, but also go direct to Veestro to use that special discount code of WILD20 and keep up with Veestro on Facebook and Instagram!